Elou Cork Toys is a Portuguese brand dedicated to the design and conception of natural toys for children. Risen from the will to develop a 100% natural offer, whose practices are in line with an overall environmentally and socially responsible posture, Elou proposes an innovative approach to the extended usage of what is considered one of Portugal’s most valuable natural resources: cork. Elou toys are made of cork, a natural raw material extracted from the cork oak, through an eco-friendly harvesting process that does not resort to cutting the tree down. So, being based on the leading cork producer country in the world, our “Made in Portugal” signature is actually a quality seal that assures that, from harvesting to transformation, our production respects the cultural values firmly embedded in the Portuguese cork tradition. From the forest to the factory, the process encompasses various stages which ally traditional techniques with cutting edge technologies, resulting in toys that deliver the maximum original experience to the educational act of playing.
Elou Cork Toys presents itself as an innovative brand that, although new to the market, intends to revolutionize the way children interact with their toys, enhancing cork’s benefits to children’s knowledge acquisition and motor, cognitive and sensorial stimulation. In order to do so, it offers a wide range of natural toys of minimalist conception, whose central premise lies in the idea that playing is not only a leisure activity, but also a significant part of the child’s personal development that comes naturally throughout her growth and whereby she acquires multiple skills and competences while framing her personality and building an emotional identity.